This privacy policy informs you of the information which is collected during your visit to this website and how we use this data. Some of the data stored on our server is data that you provide us voluntarily by filling out available forms, while other data is collected automatically. We collect no data from which can be derived the identity of the visitor, unless you yourself provide us with your personal data. Furthermore, we do not use technology aimed at identifying a visitor.

We reserve the right to change this policy at any time. The privacy policy does not create any contractual or other formal legal relationship with or on behalf of any party.


Informatec Ltd.liab.Co.
Freidorf 151
4132 Muttenz

Telefon: +41 61 826 80 80
Telefax: +41 61 826 80 81

Automatically Collected and Stored data

Like other companies, we track the general use of the website (measurement of query frequencies), in order to improve this for our visitors and to adapt to their needs. During your visit, if appropriate, we automatically collect the following information about your computer and your visit and save this data temporarily:

  • the domain and host from which you access the Internet where appropriate
  • the Internet address of the website from which you have passed through a link on our website
  • date and time of call set-up with our web site
  • the duration and the selection of visited websites the Internet Protocol (IP) address of your computer
  • where appropriate the operating system and browser of your computer

We also entrust third parties with the described measurement of query frequencies. In this, however, we never obtain information about the identity of a visitor. Compliance with our data protection standards, the transmission of data in an aggregated form and use of the data collected for this purpose and their subsequent deletion is required from the mandated third party.

Web analysis with Google Analytics

We use Google Analytics to analyse and improve the use of our website.
Google Analytics is a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use.

The legal basis for the processing of data with the help of Google Analytics is Art. 6 para. 1 lit. f GDPR. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

We use Google Analytics with the extension "_anonymizeIp()". This shortens the IP addresses (so-called IP masking). A reference to certain persons can thus be excluded. Google participates in the EU-US Privacy Shield, This ensures an adequate level of data protection even in the exceptional cases in which Google transfers personal data to the USA.

Information about Google: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001
Learn more about Google's Terms of Use:
Learn more about Google's privacy practices:



social plugins
We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing and LinkedIn. With the help of a button, personal data is transmitted to the respective plug-in provider and stored there.

The respective plug-in provider stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for not logged in users) for the representation of demand-fair advertisement and in order to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f GDPR.

The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected with us will be directly assigned to your existing account with the plug-in provider. In the case of US providers, a transmission takes place in the USA; these have submitted to the EU-US privacy shield:

For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the data protection declarations of these providers as notified below. They will also provide you with further information about your rights in this regard and setting options to protect your privacy:

Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA

Google Inc, 1600 Amphitheater Parkway, Mountainview, California 94043, USA

Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA

Xing AG, Gänsemarkt 43, 20354 Hamburg, DE;
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA;



Some of our websites save certain information where appropriate, known as cookies, on the computers of visitors. A cookie assigns a visitor a unique number, which outside the assigning website has no meaning. Cookies provide information as to how, when and by how many visitors our websites are visited. This technology does not collect identifying information on individual visitors, but rather this information is also in an aggregate form. The purpose of this technology and the information it provides is again to help us improve our website. Most Web browsers allow the user to choose to refuse cookies altogether or to accept them. However, please note that cookies may be necessary to use certain functionalities available on our website (for example, customised delivery of information).

Google Maps

We use Google Maps on our website. This enables us to display interactive maps directly on our website and enables you to conveniently use the map function. By using Google Maps, data is transmitted to Google in the USA, including your IP address.

You can prevent the transmission of data to Google by deactivating JavaScript in your browser settings. In this case, however, you cannot use Google Maps on our website.

The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR. Google participates in the EU-US Privacy Shield:

Information about Google:

Google Inc, 1600 Amphitheater Parkway, Mountainview, California 94043, USA

Learn more about Google's Terms of Use:

Learn more about Google's privacy practices:

Learn more about the Google Maps Terms of Use:

Personal information voluntarily provided to us by you

The information we collect is used to answer queries, send e-mails and notify visitors about new content or services on our websites only if the visitors to our websites expressly request this. Should you wish to discontinue receiving our mailings and / or e-mails, please inform us via email at Please state your exact name and the affected e-mail address. We will ensure that your e-mail address is removed from our mailing list.

We use your personal data exclusively for the purpose specified by you when you provided it. We do not show personal data to other companies or institutions, nor sell, lend or exchange this with other companies or institutions, without previously informing you of this and without your express prior consent. This shall not apply if we are obliged to disclose and transfer data for legal purposes or through a court decision.

Information on the newsletter and consents

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

Contents of the newsletter
We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about topics in the area of "Business Intelligence" as well as about our company (this may include in particular references to blog entries, lectures or workshops, webinars, seminars, training courses and our services or online appearances).

Double-Opt-In and logging
The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses.

Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Also the changes of your data stored with MailChimp are logged.

Use of the "MailChimp" shipping service
The newsletter is sent via "MailChimp", a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp can use this data according to its own information to optimize or improve its own services, e.g. to technically optimize the sending and presentation of the newsletter or for economic purposes, in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or pass them on to third parties.

We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement "Privacy Shield" and thus commits itself to comply with EU data protection regulations. Furthermore, we have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process them on our behalf in accordance with their data protection regulations and in particular not to pass them on to third parties. The data protection regulations of MailChimp can be viewed here.

registration details
To subscribe to the newsletter, simply enter your e-mail address.

Optionally, we ask you to enter your first and last name. This information is only used to personalise the newsletter. Furthermore, we also ask you to optionally indicate your date of birth, gender and industry. We only use this information to adapt the contents of the newsletter to the interests of our readers.

Statistical surveys and analyses
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour, nor that of MailChimp, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

Online access and data management
There are cases, in which we direct the newsletter recipients to the web pages of MailChimp. For example, our newsletters contain a link with which the newsletter recipients can call up the newsletters online (e.g. in case of display problems in the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, e.g. the e-mail address. Likewise, the privacy policy of MailChimp is only available on their site.

In this context we pointed out that cookies are used on the websites of MailChimp and thus personal data are processed by MailChimp, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in the privacy policy of MailChimp. In addition, we would like to draw your attention to the possibilities of objecting to the collection of data for advertising purposes on the websites and (for the European area).

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time your consents to its dispatch via MailChimp and the statistical analyses expire. A separate cancellation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.

You will find a link to cancel the newsletter at the end of each newsletter.

Legal basis Basic Data Protection Ordinance
In accordance with the provisions of the Basic Data Protection Ordinance (GDPR) valid from 25 May 2018, we inform you that your consents to the sending of e-mail addresses are based on Art. 6 para. 1 lit. a, 7 GDPR and § 7 para. 2 no. 3 and para. 3 UWG. The use of the shipping service provider MailChimp, carrying out statistical surveys and analyses as well as logging of the registration procedure, are based on our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users.

We would also like to point out that you can object to the future processing of your personal data at any time in accordance with the statutory provisions of art. 21 GDPR. The objection may be lodged in particular against processing for direct marketing purposes.

Right to information

We are happy to inform you, on written request, about the data stored about your person.


All content and structure of our websites is protected by copyright and trademark laws, and belongs exclusively to Informatec. The printing, downloading, saving, copying and editing of contents from our web pages may only be made for private purposes. The source must be quoted in any case. Copyrights, trademarks and other legally protected designations may neither be changed nor removed.

Any commercial or public use of our websites, the commercial or public use of trademark and other proprietary notices, and creating a link to our website on other websites must be carried out with our prior express consent. Subject to copyright and trademark rights of third parties.