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In times of growing barrages of data, business intelligence tools help companies to profit from this data through various analytical methods and thus purposefully optimise business processes. With business intelligence tools, data becomes information that forms the basis for effective business decisions.
Over the years, the demands on companies that work with data bases have increased, and so in turn the demands of such companies on their business intelligence solution. Constant innovations in the field of the business intelligence market have produced a variety of business intelligence tools that cover all facets of business and can be used in a goal-oriented fashion. The effectiveness of any given business intelligence tool is dependent on the selected category, the mission area, the objectives and the project-related specialists. At a maximum correlation of all factors, maximum success is guaranteed in the operating business.
All business intelligence tools can be used for targeted, specific tasks. Business intelligence tools fall into three categories, according to these tasks:
Systematic analysis and reports
This category includes the usual features of a business intelligence solution. Here it is determined which data has been accessed and who is working with the analysed data. For example, members of financial management have access to data in the financial sphere. Or marketing can evaluate the marketing data for themselves. For systematic, analytical work with the data by IT departments, the following business intelligence options are available in this category:
Self-service and ad-hoc-analysis
This category includes business intelligence tools that departmental heads use themselves. Usually for one-time ad hoc analyses. Users can start their analyses with business intelligence tools in a data area set aside for them, and share the visualisation with others. The following business intelligence tools can be applied for self-service:
The business intelligence tools in this category are focused on the prediction of future events and behaviours. For example, the what-if analyses applicable here enable the prediction of the effects of potential changes in business strategies. The business intelligence tools in the category of advanced analysis include:
Our Business Intelligence applications are based on solid BI technologies. These provide the foundation for high-performance and flexible solutions to ensure easy data handling and deliver valuable insights. Discover our Data Intelligence technologies: Guided Analytics and Self-Service BI with Qlik, Cloud-based analysis service with Microsoft Power BI, Planning and Predictive Analytics with Jedox, Artificial Intelligence and Automated Machine Learning with DataRobot.
Companies working with data bases are faced with increasing challenges these days. They work with a barrage of existing and growing data from different channels and of different categories:
Customer and customer service data
Data on suppliers and partners
Data on the competition
Data on internal business processes
For effective use of this information, an analytical approach is required. Many companies rely on their own solutions. Data is often laboriously extracted and displayed in various formats, to derive information from it. This procedure is not usually systematic, nor software-based. Moreover, working this way no continuous or intelligent operating analyses are possible. For this, business intelligence tools are needed that are durable, efficient and that can be targeted towards business processes - also in an automated manner.
Through the use of business intelligence tools, companies cannot only manage the barrage of data throughout their processes, but also use it effectively. The individual tools, depending on the requirements, constitutes a targeted solution and offers many and varied advantages all round:
Reports on specific, defined topics are created regularly and provide an overview of processes and results.
Dashboards display available data according to access rights, so managers can retrieve it individually and rapidly.
Scorecards clearly arrange business goals and metrics and thus offer a quick overview of performance.
Spreadsheets can always be generated automatically from the existing data and are ready for review at the touch of a button.
Corporate performance management (CPM) encompasses all processes, metrics and methods for evaluating and controlling the performance of organisations.
Self-services allow management to realise independent, ad hoc reports, analyses, searches or visualisations.
Automated analyses continuously provide information from fixed data fields and on this basis make predictions possible.
When the business data has not been fully exploited.
When the potential for optimising processes is to be used.
When consistent data for business decisions are desired.
When analysis capabilities for own data are to be optimised.
When especially SMEs want to establish sustainable and long-term profitability in their business.
We support discerning SME clients, using innovative business intelligence solutions, to find sound answers to business-related issues and so make the right decisions for safe and reliable company management.