Transport und Logistik 1
Transport und Logistik 2

The transport and logistics industry and its challenges

Due to the globalisation of markets and the dynamic changes along the value chain, transport and logistics companies are constantly facing new challenges. The demands on logistics processes are becoming increasingly complex. Digitalisation is also playing an increasingly decisive role in this industry. Some companies still have some catching up to do in the development of their information technology. Others wish to use existing data more effectively and are looking for solutions to be able to evaluate them time-critically. In addition, logistics service provider customers are also demanding increasingly detailed information: for example, about the whereabouts of their freight, about stocks in the warehouse or the best transport route for the intended transportation. Against this multi-faceted background, solutions are required that can be applied specifically to the individual requirements of the respective sector within the industry – solutions that already offer greater efficiency today and can still be extended tomorrow.

Each area has its own specific challenges:

  • Supply Chain Management

  • Contract logistics

  • Multimodal transport

  • Warehouse logistics

  • Airfreight

  • Sea freight

  • Container services

  • Rail cargo

  • Freight forwarding

  • Parcel services

The challenges for transport and logistics companies

Companies in the transport and logistics sector are under increasing pressure from international competition. In order to withstand the cost pressure, cost analyses from existing data are required – and this under ever-increasing time pressure. Against this background, existing transport or storage areas must also be used economically. Whether regular or consolidated transport by road, general cargo by water, wagon capacity utilisation by rail or areas in logistics centres – optimum use ensures greater efficiency. No matter in which field,up-to-date information is indispensable as a basis for fast and safe business decisions. In order to be able to present this information as required, it is important to invest in industry-specific business intelligence (BI). Only with the right visualisation can challenges be reliably mastered:

  • Identify and highlight problem areas in good time

  • Analyse transport volume and make optimum use of it

  • Display and plan storage capacities

  • Manage and steer vehicle fleets

  • Determine costs and apportion them to the project

  • Provide tracking and tracing data for customers

Business Intelligence in Transport and Logistics

Areas of application for business intelligence in transport and logistics

Thanks to the use of a business intelligence platform , transport and logistics companies have various possibilities for visualising and analysing existing and current data at any time. They can also provide their customers with this information so that they can use it for their work.


  • Planning security

  • Cost transparency

  • Process mapping

  • Utilisation rate overview

  • Management options

  • Customer interaction

Our experience in transport and logistics

We support a number of companies in the transport and logistics sector with industry-specific and individualised solutions. Together with these companies we have developed customised BI solutions based on the Qlik platform. Among them are also company-owned applications, with which each participant can call up relevant data and display it for decision management.

The freight car rental company Wascosa AG, for example, uses a Qlik-based app to offer its customers more transparency and 360° monitoring of all relevant data, through the visualisation of relevant data .

Project example Wascosa AG

Our success stories in the field of transport and logistics

  • Success Story - Lamprecht

    Success Story Lamprecht

    Lamprecht optimizes logistics controlling with QlikView.


  • Success Story - Packimpex

    PackimpexTransparent, efficient company information and processes: Packimpex has it all with QlikView.

    Success Story

  • Success Story - Direct Mail

    Success Story Direct MailDirect Mail Company: Common data truth for fast reactions.

    Success Story



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Informatec ist zertifizierter Expertise-Partner

Our technology partner Qlik has given us "Expertise Status" for many of its industry segments, including our "Transportation & Logistics" competence area. The qualification for "Expertise Status" includes an internal qualification process. Among other things, documented customer experience reports and tried-and-tested Qlik applications will be submitted. With our status as Qlik's expertise partner in transport and logistics, we are demonstrating that we can implement Qlik products in this industry in a value-adding and beneficial way. It also proves our sound Qlikk and application know-how. For our customers, it is clear proof of our successful cooperation with Qlik in general and especially in the field of transport & logistics.

Transport & Logistics