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The International Business Communication Standards (IBCS®) are practical rules for designing comprehensible reports and presentations regarding their content conception, visual perception and semantic unification. The standards of the visual language of the IBCS Association have been developed on the basis of the semantic notation of Dr. Rolf Hichert, quondam university professor. Thus the importance of the information to be conveyed is always in the foreground. An ideal information design is judged on whether the message to be conveyed is actually conveyed to the recipient as well as possible. Visualisation according to IBCS® standards ensures that statements are captured quickly and grasped sustainably.
The International Business Communication standards are composed of seven control areas, the initials of which coin the acronym SUCCESS. Sticking to to the International Business Communication standards is a guarantee for effective business communication:
Say – Transmit a message:
Do you have something to say? Reports are often just collections of data without a recognisable message for the recipient. This also applies to most presentations.
Unify – Use semantic notation:
The same is displayed in the same way and different content should not be displayed in the same way. Unique design rules facilitate creation and comprehension.
Condense - increase information density
High information density allows complex issues to be represented. Only an overview of the whole picture allows the correct evaluation of detailed information.
Check - ensure visual integrity
Report recipients expect data with content that is correct. But are the correct data properly represented? Manipulated diagrams are the order of the day in business communications.
Express - select appropriate visualisation
Good visualisation begins with selecting the chart and table type to convey the desired message together with the underlying facts as quickly as possible.
Simplify - avoid everything unnecessary
SIMPLIFY facilitates the readability of graphs and tables. By removing 'noise' and 'redundancy', the subjects of a report are freed from avoidable interference.
Structure - integrate content
Reports and presentations often have no structural logic. Overlap and incompleteness impede comprehension in business communications.
The SUCCESS rules and more on the IBCS Association
To implement optimal and effective business communication according to the standards of the IBCS, the right software tools are required: Tools that correspond to IBCS standards and optimally visualise obtained data with BI tools. Especially proven software solutions within a business intelligence such as Qlik Sense, QlikView and Jedox are effective applications for generating corporate data.
Qlik Sense is a revolutionary application, which anyone can use to create self-service data visualisation, personalised reports and dynamic dashboards.
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The business discovery platform QlikView provides genuine self-service BI and assists users in innovative decision making.
Input log, provision of sharing features and defining the number of key columns (multilingualism) in one.
Transfer of inputs into a target system of your choice or direct loading into QlikView.
Selection of comments according to different variables such as customers, products or countries.
Direct link to a chart or a value.
Maintenance of dynamic linking even if selection is changed.
Flexible dependency, for example of the time period.
Extensive data density.
Fast interpretability through clear presentation with correct scaling.
Interface optimised representation for any arbitrary selection.
Communicating corporate data along the guidelines of the international business communication standard (IBCS) globally provides for enhanced business communication.
The SUCCESS formula of the IBCS Association provides a clear focus for business data communication.
The information obtained within an effective business intelligence is meaningfully represented with the right software tools according to the IBCS.
By focusing on a message and an audience, the definition of meaningful design and versatile visualisation aids, unified business communication can be developed in alignment with the company's philosophy.
We support discerning SME clients, using innovative business intelligence solutions, to find sound answers to business-related issues and so make the right decisions for safe and reliable company management.